Eco-driving
Eco-driving
Eco-driving
Conceptual logo and corporate identity design for eco-driving and electric vehicle technologies.
Acknowledgements
Anyone can use the logo and design components introduced in the project with prior written approval. The poster displays the motto: "Eco-driving experience, a popular automotive technology the future's sustainable lifestyle."
Project contribution
Logo design
Corporate identity design
Publish date
March 2024
Category
Energy
Automotive
Pain points
Although the first electric vehicle began to be produced in 1834, interest in eco-driving technologies increased with climate change legislation in California during the 1990s. Since then, industrial and academic efforts related to eco-driving technology have progressed.
For gasoline and diesel vehicle users to abandon their established habits and adopt this new form of use, it is crucial to communicate the advantages offered by eco-driving technology properly. A collective corporate identity is needed for non-profit organizations to introduce the concept to users.
Eko-sürüş fikrinin aktarımındaki
sorunlar
Pain points
Pain points
Pain points
İlk elektrikli araç üretimi, otomobillerin icadından kısa süre sonra, 1834 yılında sağlandıysa da eko-sürüş ve elektrikli araç teknolojilerine yönelik odak 1990’larda Kaliforniya’daki iklim değişikliği yasalarıyla yoğunlaştı. O zamandan beri bu teknolojilere yönelik sektörel ve akademik çalışmalar süratle arttı.
Although the first electric vehicle began to be produced in 1834, interest in eco-driving technologies increased with climate change legislation in California during the 1990s. Since then, industrial and academic efforts related to eco-driving technology have progressed.
Although the first electric vehicle began to be produced in 1834, interest in eco-driving technologies increased with climate change legislation in California during the 1990s. Since then, industrial and academic efforts related to eco-driving technology have progressed.
Although the first electric vehicle began to be produced in 1834, interest in eco-driving technologies increased with climate change legislation in California during the 1990s. Since then, industrial and academic efforts related to eco-driving technology have progressed.
Benzinli ve dizel araç kullanıcılarının yerleşik alışkanlıklarını terk ederek bu yeni kullanım şeklini benimsemesi için eko-sürüş teknolojisinin sağladığı avantajların doğru şekilde anlatılması kritik. Bu noktada kâr amacı gütmeyen yapıların bu fikri kullanıcılara tanıtması için kolektif bir marka imajı gerekiyor.
For gasoline and diesel vehicle users to abandon their established habits and adopt this new form of use, it is crucial to communicate the advantages offered by eco-driving technology properly. A collective corporate identity is needed for non-profit organizations to introduce the concept to users.
For gasoline and diesel vehicle users to abandon their established habits and adopt this new form of use, it is crucial to communicate the advantages offered by eco-driving technology properly. A collective corporate identity is needed for non-profit organizations to introduce the concept to users.
For gasoline and diesel vehicle users to abandon their established habits and adopt this new form of use, it is crucial to communicate the advantages offered by eco-driving technology properly. A collective corporate identity is needed for non-profit organizations to introduce the concept to users.
Proposed solution
At this point, it is evident that the eco-driving experience has not been emphasized successfully enough, partly due to unresolved infrastructure issues. Therefore, a corporate identity is necessary for non-profit organizations to convey the concept more effectively to potential users.
Design concept identity
Eco-driving stands out due to its ability to provide energy efficiency and sustainability while emerging as a rising advancement in the automotive industry. Thanks to the technology, the amount of carbon dioxide emitted and fuel consumed by drivers during their journeys is significantly reduced.
As one of the options sensitive to global warming concerns emphasized by the Paris Agreement, the technology aims to reduce carbon emissions through enhanced control over vehicle dynamics. This, in turn, improves both the vehicle's condition and fuel consumption.
Design concept identity
Eco-driving stands out due to its ability to provide energy efficiency and sustainability while emerging as a rising advancement in the automotive industry. Thanks to the technology, the amount of carbon dioxide emitted and fuel consumed by drivers during their journeys is significantly reduced.
As one of the options sensitive to global warming concerns emphasized by the Paris Agreement, the technology aims to reduce carbon emissions through enhanced control over vehicle dynamics. This, in turn, improves both the vehicle's condition and fuel consumption.
Konsept kimliği
Design concept identity
Design concept identity
Eko-sürüş teknolojisi, otomotiv sektöründe yükselen bir teknoloji olmakla birlikte enerji verimliliği ve sürdürülebilirlik sağlaması sebebiyle öne çıkıyor. Bu teknoloji sayesinde şoförlerin yolculukları boyunca salgıladığı karbondioksit miktarı ve yakıt tüketimi önemli ölçüde azalıyor.
Özellikle Paris Anlaşmasının odaklandığı küresel ısınmaya ilişkin endişelere duyarlı seçeneklerden eko-sürüş teknolojisi, araç dinamikleri üzerindeki kontrolü sayesinde karbon salınımını düşürmeyi hedefliyor. Böylece araçların hem kondisyonu hem de yakıt tüketim miktarı iyileştirilebiliyor.
Eco-driving stands out due to its ability to provide energy efficiency and sustainability while emerging as a rising advancement in the automotive industry. Thanks to the technology, the amount of carbon dioxide emitted and fuel consumed by drivers during their journeys is significantly reduced.
Eco-driving stands out due to its ability to provide energy efficiency and sustainability while emerging as a rising advancement in the automotive industry. Thanks to the technology, the amount of carbon dioxide emitted and fuel consumed by drivers during their journeys is significantly reduced.
As one of the options sensitive to global warming concerns emphasized by the Paris Agreement, the technology aims to reduce carbon emissions through enhanced control over vehicle dynamics. This, in turn, improves both the vehicle's condition and fuel consumption.
As one of the options sensitive to global warming concerns emphasized by the Paris Agreement, the technology aims to reduce carbon emissions through enhanced control over vehicle dynamics. This, in turn, improves both the vehicle's condition and fuel consumption.
Logo tasarımı
Logo design
Logo design
Logo design
Proje logosunun, uygulamanın kolaylaştırmayı hedeflediği üç seyahat aşaması olan planlama, hareket ve yeni keşifleri işaret etmesi amacıyla tasarlandı.
J harfi, yolculukların hareket safhasını belirtmesi amacıyla kıvrılmış biçimde kullanıldı ve harfin çentiğine hareket safhasının dinamizmini çağrıştıran ok başı yerleştirildi.
Tepeye konumlanan piramidin, projeni kullanıcılara sunduğu keşif imkanlarına işaret etmesi amaçlandı. Negatif boşlukta beliren onay işareti ise projenin kolaylaştırdığı planlama aşamasını temsil ediyor.
Through the logo I designed based on the eco-driving experience and the concept of electric vehicles, I specifically aimed to reflect the innovative value of the advancement.
Through the logo I designed based on the eco-driving experience and the concept of electric vehicles, I specifically aimed to reflect the innovative value of the advancement.
Through the logo I designed based on the eco-driving experience and the concept of electric vehicles, I specifically aimed to reflect the innovative value of the advancement.
I positioned the initials of the electric vehicle in the form of a staircase in the logo. This way, I aimed to represent electric vehicles as a new step for the automotive industry.
I positioned the initials of the electric vehicle in the form of a staircase in the logo. This way, I aimed to represent electric vehicles as a new step for the automotive industry.
I positioned the initials of the electric vehicle in the form of a staircase in the logo. This way, I aimed to represent electric vehicles as a new step for the automotive industry.
Logo design
Through the logo I designed based on the eco-driving experience and the concept of electric vehicles, I specifically aimed to reflect the innovative value of the advancement.
I positioned the initials of the electric vehicle in the form of a staircase in the logo. This way, I aimed to represent electric vehicles as a new step for the automotive industry.
Logo için kombinasyonlar
Color variations for the logo
Color variations for the logo
Color variations for the logo
Eko-sürüş deneyimini bir bütün olarak temsil eden bu projeye ait logonun, projede yararlanılan birincil ve nötral renk tonlarıyla aşağıda gösterildiği kombinasyonlar aracılığıyla kullanılması önerilebilir.
The logo, which represents the eco-driving experience as a whole, is recommended to be used through the combinations shown below. Primary and neutral color palettes used in the project are advised.
The logo, which represents the eco-driving experience as a whole, is recommended to be used through the combinations shown below. Primary and neutral color palettes used in the project are advised.
The logo, which represents the eco-driving experience as a whole, is recommended to be used through the combinations shown below. Primary and neutral color palettes used in the project are advised.
Color variations for the logo
The logo, which represents the eco-driving experience as a whole, is recommended to be used through the combinations shown below. Primary and neutral color palettes used in the project are advised.
Logo ve metin oranları
Logo and text scales
Logo and text scales
Logo and text scales
Projenin kullanımı sırasında hem logo hem de metin boyutları için 1.2 büyüme oranına sahip Minor Third ölçeği tercih edildi. Bu sayede görsel hiyerarşide denge sorunlarına sebep olabilecek oran farklılıklarının engellenmesi amaçlandı. Tüm metinlerde Manrope yazı tipi tercih edildi.
I applied a 1.2 scale ratio (the Minor Third scale) for both logo and text applications. This approach ensures a balanced visual hierarchy and prevents proportional inconsistencies. Manrope was used across all text elements.
I applied a 1.2 scale ratio (the Minor Third scale) for both logo and text applications. This approach ensures a balanced visual hierarchy and prevents proportional inconsistencies. Manrope was used across all text elements.
I applied a 1.2 scale ratio (the Minor Third scale) for both logo and text applications. This approach ensures a balanced visual hierarchy and prevents proportional inconsistencies. Manrope was used across all text elements.
Logo and text scales
I applied a 1.2 scale ratio (the Minor Third scale) for both logo and text applications. This approach ensures a balanced visual hierarchy and prevents proportional inconsistencies. Manrope was used across all text elements.
Eco-driving experience, the future's sustainable lifestyle.
Electric vehicles aim to ensure sustainability in transportation and the overall lifestyle, thanks to technologies that increase energy efficiency and the use of renewable energy.
Eco-driving experience, the future's sustainable lifestyle.
Electric vehicles aim to ensure sustainability in transportation and the overall lifestyle, thanks to technologies that increase energy efficiency and the use of renewable energy.
Eco-driving experience, the future's sustainable lifestyle.
Electric vehicles aim to ensure sustainability in transportation…
Kullanılan renkler
Colors used
Colors used
Colors used
Eko-sürüş konseptinin kurumsal kimlik tasarımında (birincil ve nötral olmak üzere) iki adet renk paleti kullanıldı. Seçilen renk tonlarının HSB (Renk Tonu, Doygunluk, Parlaklık) ölçeğinde yüksek doygunluk ve parlaklık değerleri alması, projenin dikkat çekici tarafını öne çıkardı.
Throughout the corporate identity design of the eco-driving concept, I used two color palettes, primary and neutral. The preferred tints feature high saturation and brightness values on the HSB scale, highlighting the project's attention-grabbing facet.
Throughout the corporate identity design of the eco-driving concept, I used two color palettes, primary and neutral. The preferred tints feature high saturation and brightness values on the HSB scale, highlighting the project's attention-grabbing facet.
Throughout the corporate identity design of the eco-driving concept, I used two color palettes, primary and neutral. The preferred tints feature high saturation and brightness values on the HSB scale, highlighting the project's attention-grabbing facet.
Colors used
Throughout the corporate identity design of the eco-driving concept, I used two color palettes, primary and neutral. The preferred tints feature high saturation and brightness values on the HSB scale, highlighting the project's attention-grabbing facet.
Tools and resources
Adobe Firefly is one of the Gen-AI tools used to generate images from text prompts. I used Adobe Firefly to create alternative ideas for visuals embedded in logos and posters.
Adobe Photoshop was used to arrange the posters' layout and customize mockup templates during the corporate identity applications.
ChatGPT was used during the brand identity development process, especially to verify the titles and texts I wrote for project scope control and to get suggestions for color palettes.
Figma was extensively used, even though no user interface design was included in the project. Besides poster and logo designs, I also prepared the project's portfolio presentation here.
Google Fonts' Manrope was the only typeface used in this brand identity project. I applied the Minor Third typographic scale with a 1.2 growth ratio for the texts.
LovePik is one of the stock photo repositories I used in the project. The flying leaves in the poster promoting the eco-driving project were sourced from there.
Microsoft Bing's AI-powered text-to-image generation service was utilized for idea development and creating the visual I used during the poster design.
Typescale is an online service that ensures proportional text sizing for various applications. I benefited from Typescale when determining the project's typographic scale and text sizes.
Project owner
Görkem Çolak
Görkem Çolak © 2025
Kullanımlar izne tabidir.
Görkem Çolak © 2025
Kullanımlar izne tabidir.
2025 © Kullanımlar izne tabidir.